Not sure why I have been putting off posting my review of the book “Crush It” by Gary Vaynerchuk because I absolutely loved it!
Possibly it was until I finally downloaded the audio book version and listened to it that I decided now is the time to put my review of the book on my blog.
I have been a fan of Gary for as long as I can remember, and almost one year ago I wrote this post “You’re Either Following Your Passion or You Are a “Loser”!”, so when his book was released, I bought it immediately and read it in one day.
If you have been following Gary at all for a decent amount of time, either on Twitter, his personal website, Wine Library, or if you have seen any or all of his keynote speeches, you are going to feel right at home reading this book.
Gary talks about cashing in on your passion, and how now is the perfect time to get your personal brand in order, and if you do things properly you can cash in and monetize your personal brand! How is this done according to Gary? You “Crush It” by using all the FREE tools you can get your hands on… Twitter, Facebook, UStream etc. But these tools are not the end all be all… you have to have passion for what you want to do, and you have to care about your audience, fans and customers.
What I almost enjoyed as much as the how-to’s in the book was hearing about Gary’s background. Subject matter that up until the book I had not heard about. But the meat of the book is the straight up position that in order to crush it, you have to be willing to do the work… and Gary gives many great ideas on how to get the job done!
After taking both versions of the book in (paperback and audio) I think that I enjoyed the audio much more. Personally I m more of an audio/visual type of person… but if you you follow Gary, and enjoy listening to him already, the audio version is the champ! Not to mention that the audio book just lets more of his personality and passion come through. And as an added bonus, many of the chapters Gary goes off and adds additional content, “riffing” as he puts it, giving more up to date content as the audio book was recorded months after the book was written and released.
In this day and age with all of the social media tools Gary talks about, I can totally buy in to what he says in his book, and I am planning on crushing it myself! I have a couple of ideas brewing that I will soon reveal, but picking just one to start on is the hard decision.
As with any book you read that inspires you, in the end you have to get off your ass and just go for it. I wrote that blog post a year ago, and here I am still not doing what I am 100% passionate about… but that is changing as we speak… and I am so freaking stoked to get this idea off the ground.
I am ready for the hard work that will come with launching my idea because it is finally something I am excited about! Gary says there are a lot of hours between 9PM and 3AM… and you know what? He is right! If you are doing what you love “work” does not seem like work. As the saying goes, time flies when you are having fun!
For one reason or another I connect well with Gary… whether it is his personality, his no nonsense approach, the occasional potty mouth rant (as I am hooked on vulgonics myself), or maybe his ability to just tell it like it is, I really connect! Not everyone will get his style of doing things however… but I will tell you this… like him or not, you better get the message because he is dead on!
I give this book, especially the audio book, a 4 out of 4 Stars! If you have yet to buy it, I have included a link below… and yes it is my affiliate link for Amazon.
Have you read it? What are your thoughts? Please leave a comment below.
Until next time…
Doc
